Marketing as strategy understanding the CEO's agenda for driving growth and innovation
Uložené v:
| Hlavný autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Boston
Harvard Business School Press
2004
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| Predmet: | |
| Tagy: |
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
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MARC
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| 005 | 20231215114930.4 | ||
| 020 | |a 1-59139-210-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing as strategy |b understanding the CEO's agenda for driving growth and innovation |c Nirmalya Kumar |
| 264 | 1 | |a Boston |b Harvard Business School Press |c 2004 | |
| 300 | |a xv, 270 s. | ||
| 500 | |a Predslov: Philip Kotler | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a rozvoj podniku |
| 610 | 2 | 0 | |a rast podniku |
| 610 | 2 | 0 | |a inovácia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a zákazníci |
| 100 | 1 | |a Kumar, Nirmalya | |