<The> congruence of the sponsors' objectives with the sponsorship objectives understood by the sample of consumers
Zámery sponzorstva z pohľadu sponzora a z pohľadu spotrebiteľa. Sponzorstvo na Slovensku. Formulácia problému. Cieľ, materiály a metodológia. Výsledky a diskusia.
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| Lingua: | inglese |
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