Marketing management

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane, Manceau, Delphine, Dubois, Bernard
Format:	Book
Language:	French
Published:	Paris Pearson Education 2009
Edition:	13e éd.
Subjects:	marketing manažment marketing manažment zákazníci politika cenová ceny distribúcia
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020			\|a 978-2-7440-7345-8
041	0		\|a fre
044			\|a FR
245	1	0	\|a Marketing management \|c Philip Kotler ... [et al.]
250			\|a 13e éd.
264		1	\|a Paris \|b Pearson Education \|c 2009
300			\|a xxxvii, 900 s. \|e CD-ROM
610	2	0	\|a marketing manažment
610	2	0	\|a marketing
610	2	0	\|a manažment
610	2	0	\|a zákazníci
610	2	0	\|a politika cenová
610	2	0	\|a ceny
610	2	0	\|a distribúcia
100	1		\|a Kotler, Philip
700	1		\|a Keller, Kevin Lane
700	1		\|a Manceau, Delphine
700	1		\|a Dubois, Bernard