Marketing for hospitality and tourism

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Main Author: Kotler, Philip
Other Authors: Bowen, John T., Makens, James C.
Format: Book
Language:English
Published: Upper Saddle River Pearson/Prentice Hall 2006
Edition:4th ed.
Subjects:
marketing
pohostinstvo
ruch cestovný
turistika
stratégia marketingová
manažment
marketing priamy
internet
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245 1 0 |a Marketing for hospitality and tourism  |c Philip Kotler, John T. Bowen, James C. Makens 
250 |a 4th ed. 
264 1 |a Upper Saddle River  |b Pearson/Prentice Hall  |c 2006 
300 |a 932 s. 
610 2 0 |a marketing 
610 2 0 |a pohostinstvo 
610 2 0 |a ruch cestovný 
610 2 0 |a turistika 
610 2 0 |a stratégia marketingová 
610 2 0 |a manažment 
610 2 0 |a marketing priamy 
610 2 0 |a internet 
100 1 |a Kotler, Philip 
700 1 |a Bowen, John T. 
700 1 |a Makens, James C. 

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