Marketing strategy
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason
Thomson/South-Western
2008
|
| Edition: | 4th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0127700 | ||
| 005 | 20240311125055.6 | ||
| 020 | |a 978-0-324-54426-8 | ||
| 020 | |a 0-324-54426-X | ||
| 020 | |a 978-0-324-36272-5 | ||
| 020 | |a 0-324-36272-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing strategy |c O. C. Ferrell, Michael D. Hartline |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Mason |b Thomson/South-Western |c 2008 | |
| 300 | |a 717 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a zodpovednosť spoločenská |
| 610 | 2 | 0 | |a zber dát |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a výhody konkurenčné |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a oceňovanie |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a kontrola |
| 100 | 1 | |a Ferrell, O. C. | |
| 700 | 1 | |a Hartline, Michael D. | |