Corporate behaviour a história národa
Firemná identita (corporate identity) a firemný imidž (corporate image). Nástroje firemnej identity - firemný dizajn, firemná komunikácia a firemné správanie (corporate behaviour). Štyri základné obdobia histórie firemnej identity. Firemné správanie na Slovensku.
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| Format: | Buchkapitel |
| Sprache: | Slowakisch |
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