Global marketing <a> decision-oriented approach
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Harlow
FT Prentice Hall/Pearson Education
2011
|
| Édition: | 5th ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0141708 | ||
| 005 | 20240312115709.4 | ||
| 020 | |a 978-0-273-72622-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Global marketing |b <a> decision-oriented approach |c Svend Hollensen |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a Harlow |b FT Prentice Hall/Pearson Education |c 2011 | |
| 300 | |a 756 s. | ||
| 610 | 2 | 0 | |a marketing globálny |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a internacionalizácia |
| 610 | 2 | 0 | |a vývoz |
| 610 | 2 | 0 | |a firmy |
| 610 | 2 | 0 | |a konkurencia medzinárodná |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Hollensen, Svend | |