<The> possibility of improving the image of the organization through the use of new trends in marketing communication
Marketingová komunikácia a nové médiá. Populárne komunikačné nástroje a mobilné telefóny. Sociálne siete. Blogy. Fóra, ratingy a hodnotenia. Využitie v zdravotníctve.
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| Format: | Book Chapter |
| Language: | English |
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