Corporate identity v retail marketingu
Problematika uplatnenia firemnej identity v maloobchodnej sfére, vo veľkých podnikoch a organizáciách. Firemná filozofia, kultúra, komunikácia a firemný dizajn efektívne dopomáhajú k budovaniu pozitívneho imidžu v očiach verejnosti.
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| Format: | Book Chapter |
| Language: | Slovak |
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