Cita APA (7a ed.)
Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Pearson Education.
Cita Chicago Style (17a ed.)
Kotler, Philip, y Gary Armstrong. Principles of Marketing. 14th ed. Harlow: Pearson Education, 2012.
Cita MLA (9a ed.)
Kotler, Philip, y Gary Armstrong. Principles of Marketing. 14th ed. Pearson Education, 2012.
Precaución: Estas citas no son 100% exactas.