Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Pearson Education.
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Citação norma Chicago
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th ed. Harlow: Pearson Education, 2012.
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Citação norma MLA
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 14th ed. Pearson Education, 2012.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.