<The> marketing of high-tech innovation: research and teaching as a multidisciplinary communication task

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Main Author: Hasenauer, Rainer
Other Authors: Filo, Peter, Störi, Herbert
Format: Book Chapter
Language:English
Subjects:
technika nová
inovácia
marketing
komunikácia multikultúrna
vzdelávanie vysokoškolské
stredná Európa
východná Európa
spolupráca cezhraničná
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