Motivation of online buyer behavior
Analýza charakteristík správania sa kupujúcich online v porovnaní so všeobecnými zákonitosťami správania kupujúcich, vymedzenie hlavných motívov nakupovania online a opis súčasných trendov. Teoretické vedomosti sú založené na historických smeroch Maslowovej teórie motivácie, kde je možné nájsť zákla...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Motivation of online buyer behavior
- <The> Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness
- Interest and Motivation for the Paid Online Media Services Within a Defined Target Group
- Online obchod: Bariéry padajú
- Cross-Border Sales of E-Shops, Impact on Buyers and Sellers
- Marketing Identity: Online Rules - Part I. Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
- Marketing Identity: Online Rules - Part II. Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic