Advantages of applying modern marketing methods
Výhody aplikácie moderných metód v manažmente marketingu. Identifikácia prekážok, problémov a návrh riešení v procesoch zavádzania inovácií. Využitie výstupov troch rozdielnych výskumov - od ŠÚ SR, od Marketing Sherpa (USA) a od IESE Business School (Navarra).
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