Current challenges of marketing and their application in practice scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic

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Corporate Authors: Current challenges of marketing and their application in practice. International scientific conference, Fakulta podnikohospodářská VŠE v Praze. Katedra marketingu, Obchodná fakulta EU. Katedra marketingu
Other Authors: Kolouchová, Daniela, Kita, Jaroslav, Karlíček, Miroslav
Format: Book
Language:English
Published: Zlín Radim Bačuvčík - VeRBuM 2014
Edition:1st Edition
Subjects:
marketing
marketing manažment
komunikácia marketingová
stratégia marketingová
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