Current challenges of marketing and their application in practice scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic

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Collectivités auteurs: Current challenges of marketing and their application in practice. International scientific conference, Fakulta podnikohospodářská VŠE v Praze. Katedra marketingu, Obchodná fakulta EU. Katedra marketingu
Autres auteurs: Kolouchová, Daniela, Kita, Jaroslav, Karlíček, Miroslav
Format: Livre
Langue:anglais
Publié: Zlín Radim Bačuvčík - VeRBuM 2014
Édition:1st Edition
Sujets:
marketing
marketing manažment
komunikácia marketingová
stratégia marketingová
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245 1 0 |a Current challenges of marketing and their application in practice  |b scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic  |c collective of authors, edited by: Daniela Kolouchová ; reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.] 
250 |a 1st Edition 
264 1 |a Zlín  |b Radim Bačuvčík - VeRBuM  |c 2014 
300 |a CD-ROM [152 s.] 
610 2 0 |a marketing 
610 2 0 |a marketing manažment 
610 2 0 |a komunikácia marketingová 
610 2 0 |a stratégia marketingová 
700 1 |a Kolouchová, Daniela 
700 1 |a Kita, Jaroslav 
700 1 |a Karlíček, Miroslav 
110 2 |a Current challenges of marketing and their application in practice. International scientific conference 
710 2 |a Fakulta podnikohospodářská VŠE v Praze. Katedra marketingu 
710 2 |a Obchodná fakulta EU. Katedra marketingu 

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