Marketing strategies of retailers for senior's segment
Reklama na upútanie seniora na základe jeho spotrebiteľského správania. Faktory rozhodovania u seniora: umiestnenie obchodu, nízka cena, veľkosť balenia produktu, správanie zamestnancov obchodu, prístup do obchodu.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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