Cita APA (7a ed.)
Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). South-Western, Cengage Learning.
Cita Chicago Style (17a ed.)
Shimp, Terence A., y J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. [S.l.]: South-Western, Cengage Learning, 2013.
Cita MLA (9a ed.)
Shimp, Terence A., y J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. South-Western, Cengage Learning, 2013.
Precaución: Estas citas no son 100% exactas.