Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). South-Western, Cengage Learning.
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Chicago Style (17th ed.) Citation
Shimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. [S.l.]: South-Western, Cengage Learning, 2013.
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MLA (9th ed.) Citation
Shimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. South-Western, Cengage Learning, 2013.
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Warning: These citations may not always be 100% accurate.