Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). South-Western, Cengage Learning.
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Citazione stile Chigago Style (17a edizione)
Shimp, Terence A., e J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. [S.l.]: South-Western, Cengage Learning, 2013.
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Citatione MLA (9a ed.)
Shimp, Terence A., e J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. South-Western, Cengage Learning, 2013.
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Attenzione: Queste citazioni potrebbero non essere precise al 100%.