APA-Zitierstil (7. Ausg.)
Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). South-Western, Cengage Learning.
Chicago-Zitierstil (17. Ausg.)
Shimp, Terence A., und J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. [S.l.]: South-Western, Cengage Learning, 2013.
MLA-Zitierstil (9. Ausg.)
Shimp, Terence A., und J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. South-Western, Cengage Learning, 2013.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.