Advertising, promotion, and other aspects of integrated marketing communications
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
[S.l.]
South-Western, Cengage Learning
2013
|
| Edition: | 9th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0205367 | ||
| 005 | 20231215114635.8 | ||
| 020 | |a 978-1-133-19142-1 | ||
| 020 | |a 1-133-19142-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising, promotion, and other aspects of integrated marketing communications |c Terence A. Shimp, J. Craig Andrews |
| 250 | |a 9th ed. | ||
| 264 | 1 | |a [S.l.] |b South-Western, Cengage Learning |c 2013 | |
| 300 | |a 729 s. | ||
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 100 | 1 | |a Shimp, Terence A. | |
| 700 | 1 | |a Andrews, J. Craig | |