Marketing communications integrating offline and online with social media
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Kogan Page
2012
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| Ausgabe: | 5th ed. |
| Schlagworte: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0208490 | ||
| 005 | 20230109114650.2 | ||
| 020 | |a 978-0-7494-6193-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Marketing communications |b integrating offline and online with social media |c P. R. Smith, Ze Zook |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a xviii, 483 s. | ||
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a médiá sociálne |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a riadenie vzťahov so zákazníkmi |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a psychológia predaja |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a agentúry |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a riadenie predaja |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a vzťahy s verejnosťou |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a inzercia |
| 610 | 2 | 0 | |a balenie |
| 610 | 2 | 0 | |a stránky webové |
| 610 | 2 | 0 | |a internet |
| 100 | 1 | |a Smith, Paul Russell | |
| 700 | 1 | |a Zook, Ze | |