Marketing research
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
PEARSON
2014
|
| Edition: | 7th inter. ed. |
| Series: | Always learning
|
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0208491 | ||
| 005 | 20240226124628.2 | ||
| 020 | |a 978-0-273-76851-7 | ||
| 020 | |a 0-273-76851-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Marketing research |c Alvin C. Burns, Ronald F. Bush |
| 250 | |a 7th inter. ed. | ||
| 264 | 1 | |a Harlow |b PEARSON |c 2014 | |
| 300 | |a 487 s. | ||
| 490 | 1 | |a Always learning | |
| 830 | 0 | |a Always learning | |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a zber dát |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a techniky výskumné |
| 610 | 2 | 0 | |a regresia |
| 100 | 1 | |a Burns, Alvin C. | |
| 700 | 1 | |a Bush, Ronald F. | |