Strategy variations in roadside outdoor advertising: a psycholinguistic perspective of Czech, German and Bolivian campaigns
Zákonitosti marketingovej komunikácie vo verejnom priestore.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0225726 | ||
| 005 | 20220722104256.5 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Strategy variations in roadside outdoor advertising: a psycholinguistic perspective of Czech, German and Bolivian campaigns |c Dagmar Sieglová |
| 520 | |a Zákonitosti marketingovej komunikácie vo verejnom priestore. | ||
| 610 | 2 | 0 | |a Česko |
| 610 | 2 | 0 | |a Nemecko |
| 610 | 2 | 0 | |a Bolívia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reklama vonkajšia |
| 100 | 1 | |a Sieglová, Dagmar | |