Strategy variations in roadside outdoor advertising: a psycholinguistic perspective of Czech, German and Bolivian campaigns

Zákonitosti marketingovej komunikácie vo verejnom priestore.

Bibliographic Details

Main Author:	Sieglová, Dagmar
Format:	Book Chapter
Language:	English
Subjects:	Česko Nemecko Bolívia reklama komunikácia marketingová reklama vonkajšia
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