Determinants of the insurance consumption: theoretical approach
Poistenie ako komplexná a abstraktná služba, ktorá sa stáva čoraz dôležitejšou súčasťou budúceho plánovania spotrebiteľov. Vplyv osobných, demografických a ekonomických faktorov na spotrebu poistenia. Kľúčové determinanty spájané so spotrebou životného a neživotného poistenia.
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