Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic

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Ente Autore: Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia
Altri autori: Petranová, Dana, Čábyová, Ľudmila, Bezáková, Zuzana
Natura: Libro
Lingua:inglese
Pubblicazione: Trnava Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 2016
Edizione:1st ed.
Soggetti:
marketing
značky
budovanie značky
spotrebitelia
rozhodovanie nákupné
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