Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada
Identifikácia indikátorov ovplyvňujúcich spokojnosť zákazníkov Generácie Y s on-line webovými stránkami v Kanade a Českej republike v rámci skupinového nákupu a porovnanie výsledkov. Nájdenie vhodného modelu s najdôležitejšími indikátormi vplývajúcimi na spokojnosť zákazníkov.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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