The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars
Závislá premenná nákupného rozhodnutia. Testovanie modelu rozhodovania pri nákupe viacúčelových vozidiel (MPV). Model výskumu zahŕňa štyri nezávislé premenné: imidž firmy, dôveru v značku, kvalitu výrobkov a cenu.
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| Médium: | Kapitola |
| Jazyk: | English |
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