Principles of Marketing Engineering and Analytics

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Bibliographic Details
Main Author:	Lilien, Gary L.
Other Authors:	Rangaswamy, Arvind, De Bruyn, Arnaud
Format:	Book
Language:	English
Published:	State College DecisionPro 2017
Edition:	3rd Edition
Subjects:	marketing inžinierstvo environmentálne rozhodovanie analýzy nástroje marketingové zákazníci hodnota segmentácia mapy prognózovanie metódy produkty digitalizácia reklama
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