Principles of Marketing Engineering and Analytics
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
State College
DecisionPro
2017
|
| Edition: | 3rd Edition |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0246896 | ||
| 005 | 20240221114323.1 | ||
| 020 | |a 9780985764821 | ||
| 020 | |a 978-0-9857648-2-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of Marketing Engineering and Analytics |c Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn |
| 250 | |a 3rd Edition | ||
| 264 | 1 | |a State College |b DecisionPro |c 2017 | |
| 300 | |a 305 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a inžinierstvo environmentálne |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a segmentácia |
| 610 | 2 | 0 | |a mapy |
| 610 | 2 | 0 | |a prognózovanie |
| 610 | 2 | 0 | |a metódy |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a digitalizácia |
| 610 | 2 | 0 | |a reklama |
| 100 | 1 | |a Lilien, Gary L. | |
| 700 | 1 | |a Rangaswamy, Arvind | |
| 700 | 1 | |a De Bruyn, Arnaud | |