Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0248262 | ||
| 005 | 20240502083704.6 | ||
| 041 | 0 | |a eng | |
| 044 | |a PL | ||
| 245 | 1 | 0 | |a Possibilities and Problems of Marketing Performance Evaluation in Terms of Marketing Assets |c Dana Hrušovská |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výkonnosť |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a lojálnosť zákazníkov |
| 100 | 1 | |a Hrušovská, Dana, 1964- | |