Online Reputation of Company and Possibilities of Its Active Management
Teoretická definícia reputácie online, nástrojov na správu reputácie online a nástrojov online marketingu. Význam a rastúci vplyv online marketingu na povesť spoločnosti, a tým aj celkovú výkonnosť podniku.
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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