Multifactor Analysis of Online Reputation of Selected Car Brands
Spôsoby a metódy merania online reputácie vo vybraných subjektoch pôsobiacich v automobilovom sektore. Viacfaktorová analýza sentimentu na vzorke vybraných automobilových značiek pôsobiacich na stredoeurópskom trhu. Základné charakteristiky reputácie, riadenie online reputácie.
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