<The> New Directions of Research in the Application of Effective Marketing Communication

Neuromarketing. Sledovanie očí. Čítanie tváre. Elektrodermálne zmeny. Frekvencia tepu srdca. Meranie veľkosti zreníc.

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Bibliographic Details
Main Author: Červenka, Petr
Other Authors: Naščáková, Jana, Bednárová, Lucia, Daneshjo, Naqibullah, 1964-, Dudáš-Pajerská, Erika, 1988-
Format: Book Chapter
Language:English
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