The Impact of Influencer Marketing on Consumer Behaviour
Vysvetlenie hlavných pojmov (influencer, sociálne média, influencerský marketing). Možnosti spolupráce s influencermi. Príklad zo Slovenska. Opis výskumu zameraného na vplyv influencerov na správanie spotrebiteľa.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buchkapitel |
| Sprache: | Englisch |
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
Ähnliche Einträge: The Impact of Influencer Marketing on Consumer Behaviour
- Impact of Influencer Marketing on Consumer Behaviour
- Consumer Behaviour Changes in the Era of Digital Marketing
- Consumer Behavior Understanding Consumers – Designing Marketing Activities
- Exploring the Impact: Influence of Social Media Application Indicators on Consumer Behaviour
- Consumer Ethnocentrism in Terms of Influencer Marketing
- Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications