Selected Approaches to Sustainable Development of Corporate Reputation - Empirical Study of Online Reputation Management of the Best Adriatic Coast Hotels
Analýza tradičných a inovačných prístupov trvalo udržateľného rozvoja podnikovej reputácie. Analýza najlepších hotelov na pobreží Jadranského mora. Prezentácia metód merania online reputácie. Použitie multifaktorovej analýzy.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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