Selected Approaches to Sustainable Development of Corporate Reputation – Empirical Study of Online Reputation Management of subjects from the Field of Supply Chain Management
Pohľad na trvalo udržateľný rozvoj reputácie podniku so zameraním sa na tradičné a inovatívne prístupy reputačného manažmentu. Spôsoby merania online reputácie na reprezentatívnej vzorke pozostávajúcej zo 15 najväčších dopravných a logistických spoločností v SR.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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