Franchising Modern Form of Business for Small and Medium Sized Enterprises in the 21st Century
Definícia pojmu franšízing. Atraktivita danej formy podnikania pre malé a stredné podniky. Franšízing ako vektorom rastu rôznych ekonomických aktivít. Ďalšie trendy vývoja franšízy v 21. storočí.
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| Format: | Book Chapter |
| Language: | English |
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