Deconstructing Marketing: How Should We Approach Marketing in the New Economy?
Teoretické vymedzenie nových ekonomických modelov. Marketingová kritika. Analýza podnikového prístupu v nových ekonomických modeloch. Rozdiely medzi ekologickou spotrebou a trvalo udržateľnou spotrebou.
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| Format: | Book Chapter |
| Language: | English |
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