Strategy in Advertising Matching Media and Messages to Markets and Motivations
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood
NTC Business Books
1990
|
| Edition: | 2nd Edition |
| Series: | Crain Books
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0263055 | ||
| 005 | 20240111123355.6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategy in Advertising |b Matching Media and Messages to Markets and Motivations |c Leo Bogart |
| 250 | |a 2nd Edition | ||
| 264 | 1 | |a Lincolnwood |b NTC Business Books |c 1990 | |
| 300 | |a 406 s. | ||
| 490 | 1 | |a Crain Books | |
| 830 | 0 | |a Crain Books | |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a programovanie lineárne |
| 610 | 2 | 0 | |a simulácia |
| 610 | 2 | 0 | |a komunikácia |
| 100 | 1 | |a Bogart, Leo | |