<The> Comparative Analysis of Social Media Platforms to Identify a Competitive Advantage of Tiktok
Hlavným cieľom tohto článku je identifikovať konkurenčnú výhodu TikTok ako platformy, ktorá významne priťahuje pozornosť spotrebiteľov. Ako primárna metóda výskumu bola použitá prípadová štúdia. Autor rozvinul tabuľku s objektívnymi a subjektívnymi parametrami.
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| Format: | Book Chapter |
| Language: | English |
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