Recruiting Human Resource Using PR Communication Tools and Sosially Responsible Activities
Vnímanie úlohy internej komunikácie a využívanie nástrojov PR na posilnenie ľudského kapitálu a zmiernenie fluktuácie zamestnancov. Interné komunikačné kanály a vzťahy s verejnosťou ako bohaté zdroje správnych informácií pre zamestnancov organizácie.
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