Principles of Marketing
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| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
2020
|
| Edition: | 8th European Edition |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0264951 | ||
| 005 | 20240221114322.2 | ||
| 020 | |a 978-1-292-26956-6 | ||
| 020 | |a 978-1-292-26960-3 | ||
| 020 | |a 978-1-292-26961-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Principles of Marketing |c Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| 250 | |a 8th European Edition | ||
| 264 | 1 | |a Harlow |b Pearson |c 2020 | |
| 300 | |a 689 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a výhody konkurenčné |
| 610 | 2 | 0 | |a zodpovednosť spoločenská |
| 100 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Armstrong, Gary | |
| 700 | 1 | |a Harris, Lloyd C. | |
| 700 | 1 | |a He, Hongwei | |