Marketing Tools in the Era of Digitization and Their Use in Practice by Family and Other Businesses
Vyhodnotenie a porovnanie celkovej úrovne využívania moderných marketingových nástrojov v praxi rodinnými a nerodinnými podnikmi. Určenie závislosti medzi rozsahom aktivít marketingu 4.0 a počtom zamestnancov, objemom predaja, oblasťou podnikania a rokom založenia spoločnosti.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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