<The> COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens
Skúmanie impulzívnych nákupných vzorcov počas pandémie COVID-19 vo veľkých mestských centrách v USA. Teória strachu z úplného lockdownu, nedostatku základných výrobkov v regáloch či obmedzenej ponuky tovaru. Impulzívne nákupné správanie a panické nakupovanie. Využívanie strachu (Fear Appeal) a faloš...
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