Modelling the Determinants of Festival Visitors’ Behavioural Intentions
Návrh a empirické preskúmanie modelu ovplyvňujúceho faktory budúcich zámerov návštevníkov v kontexte tradičných kultúrnych festivalov v strednej Európe. Identifikácia šiestich motivačných domén.
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| Format: | Book Chapter |
| Language: | English |
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