Usage of Indicators of Innovativeness in Marketing Performance Assessment in Companies in Slovakia
Základné prístupy v oblasti hodnotenia marketingového výkonu. Základné kategórie ukazovateľov hodnotenia marketingovej výkonnosti. Trend zvyšujúceho sa počtu ukazovateľov používaných v oblasti hodnotenia marketingovej výkonnosti. Ukazovatele inovatívnosti. Problematiku hodnotenia marketingového výko...
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