Analysis of E-Consumer Behaviour – Selected Findings From an Analysis of Czech E-Shops and Their Customers During the Global Pandemic
Definícia e-commerce a m-commerce. Čiastkové kvalitatívne výsledky realizovaného komplexného výskumu vybraných charakteristík spotrebiteľského správania a jeho zmien počas prvého lockdownu COVID-19. Využívanie moderných metód zberu údajov na účely analýzy správania spotrebiteľov.
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