Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions During the COVID-19 Pandemic
Inovácie v elektronickom obchode - aplikácia inovatívnych metód hodnotenia interakcií so zákazníkmi v prostredí virtuálnej sociálnej siete Facebook. Koncept sociálnych sietí a elektronickej komunikácie. Charakteristiky správania zákazníkov.
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